Snuggle, the Fabric Softener Bear


Snuggle fabric softener adopted a mascot in 1983. The Snuggle Bear creeped us out a bit at first, but we eventually warmed up to him.

The Snuggle Bear was created by Kermit Love. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz (drummer and lead singer of The Monkees) stated that he was the voice of Snuggle at that time. As of late 2009, the bear is voiced by Elena M. Schloss, a New York animation and commercial voice over actor.