Posts Tagged ‘style’
Kid of the 80s

In 1987, Pert Plus was introduced as the the first 2-in-1 (shampoo plus conditioner) on the market.

Kid of the 80s


We fell in love with Wonder Woman and Lynda Carter in the mid-to-late 70s. It carried over to the 80s when she was the spokesperson for Maybelline.

Although Carter never returned to her role of Wonder Woman for television or movies throughout the 1980s, she starred in the television series, Partners in Crime with Loni Anderson. The show was cancelled after 13 episodes on December 29, 1984.

Kid of the 80s


In 1988 Nike began telling us to “Just Do It.” The campaign’s tagline and “swoosh” became one of the top of the 20th century.

The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.

The slogan was coined at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for the Nike slogan to Gary Gilmore’s last words. Gilmore gained international notoriety for demanding the execution of his death sentence for two murders he committed in Utah. He uttered the words “Let’s do it” just before a firing squad executed him in 1977.

Kid of the 80s


Did you go back-to-school shopping each year? What was your sense of style in the 80s?

Kid of the 80s


Before the Hypercolor craze of the early 90s, Generra was moderately successful with its selection of men’s and women’s apparel.

Generra Sportswear Co. was founded in 1980 by former Brittania executives.

Between February and May 1991, the company sold a whopping $50 million worth of color-changing, heat-sensitive t-shirts, shorts, pants, sweatshirts and tights.

As a result of mismanagement and overproduction, Generra couldn’t handle its overnight success and declared bankruptcy in 1992. The Hypercolor business for the U.S. market was sold to Seattle T-Shirt Company in 1993, while Generra kept the rights for the international market.